AI Advertising
What is AI Chat?
AI chat, also known as a chatbot or virtual assistant, is a computer program that uses artificial intelligence (AI) to simulate human conversation through text or voice-based interactions. AI chatbots are designed to understand and respond to user input, providing automated customer support, personal assistance, and other services.
Chatbots use natural language processing (NLP) and machine learning algorithms to analyze user input and generate appropriate responses. They can be trained to recognize and respond to specific keywords, phrases, or patterns in user input, and can learn from their interactions to improve their accuracy and effectiveness over time.
AI chatbots are widely used in customer service, e-commerce, healthcare, and other industries to provide 24/7 support, answer frequently asked questions, and streamline communication between businesses and their customers. They can be deployed on websites, messaging platforms, and mobile apps, providing a convenient and efficient way for users to interact with businesses and access information.
Who are the big players?
Google Bard
Google Bard is a large language model chatbot developed by Google AI that can answer your questions in an informative way, generate different creative text formats, and follow your instructions thoughtfully.
Bing AI
Bing AI is a new version of Microsoft’s Bing search engine that is powered by artificial intelligence. It was first announced in February 2023 and is currently in beta testing. Bing AI uses a variety of AI technologies, including natural language processing, machine learning, and artificial intelligence, to provide users with more relevant and informative search results. For example, Bing AI can understand the context of a search query and provide results that are tailored to the user’s needs. It can also generate summaries of factual topics or create stories.
Chat GPT
ChatGPT is a large language model based on the GPT-3.5 architecture, developed by OpenAI. It is a computer program that uses artificial intelligence (AI) to simulate human-like conversations with users, providing automated assistance and answering questions on a wide range of topics. ChatGPT is trained on a massive dataset of text, allowing it to generate natural and coherent responses to user input.
How does this connect with Marketing?
AI chatbots, in addition to image generating AI can help with producing creatives for your digital marketing campaigns. They can also help with Keyword planning, generating captions and headlines, and writing copy for your online communications!
- Captions: AI chatbots can be used to generate captions for social media posts, blog posts, and other marketing materials. This can be done by understanding the context of the content and generating captions that are both informative and engaging.
- Keywords: AI can be used to generate keywords for your website, blog, and other marketing materials by identifying the keywords that are most relevant to your target audience.
- Headlines: They can also be used to generate headlines for your website, blog, and other marketing materials by understanding the content of your materials and identifying the headlines that are most likely to capture attention and drive traffic.
The New Frontier Is Here
Advertising using AI is already here. Companies both large and small have started using AI in various ways throughout their marketing pipeline and you can use it too! Although some services are paid and will require more research to see what is right for your business, the free services already offered by OpenAI, Google, and Microsoft are sure to kickstart your work and give your marketing efforts a boost.
To learn more about how advertising is coming to these chat platforms themselves be sure to check out the blog where we discuss the emerging advertising space in chatbots like Bing AI!